Assess and explain the importance that human rights have attained Essay

Assess and explain the importance that human rights have attained within international law - Essay Example At a global level, the international human rights law is the body entrusted in keeping and promoting these statutes internationally, regionally and even nationally. The United Nations (UN) through the United Nations Security Council and the United Nations Human Rights Council is the only universally recognized entity that exerts jurisdiction on human rights issues. Countries adhere to international law by consenting to at least partially acquiescent to international law or jurisdiction according to the 1920 Statute of the Permanent Court of International Justice. This and subsequent statutes comprise the various international treaties, declarations, and guidelines that constitute the international human rights instruments. The United Nations Universal Declaration of Human Rights (UDHR) of 1948 form the basis of most of these human rights instruments, which have generated various international and regional instruments that guide the international laws on human rights (UNHCHR, 2009) [s ee Table 1]. Although there is no principal body entrusted with enforcing international human rights, several judicial entities exist including the International Criminal Court (ICC), which presides over war crimes and genocide, the European Court of Human Rights, and the Inter-American Court of Human Rights that normally work under the guidance of the UN Human Rights Council (OHCHR, 2009). At state level, 110 countries have set up National Human Rights Commissions to monitor and promote human rights. In many developed western countries particularly the United States, the notion of human rights has developed over time but can be traced to the influence of British political theorist John Locke who ascribed to the view of natural rights of an individual. The US Declaration of Independence and Bill of Rights have thus emphasised the importance of individual and collective rights. Western

Strategic marketing and its operations in UK hotels and restaurants Dissertation

Strategic marketing and its operations in UK hotels and restaurants - Dissertation Example According to the research findings in any business or organization related to hospitality industry, the basic intent or desire of the management officials is to achieve desired goals and objectives. These goals and objectives can only be achieved when a company considers the needs and demands of the consumers, internal and external environments, and business opportunities while designing the business strategies. The hospitality industry includes all such businesses that provide accommodation services, tourism services, and food service to the people. Among all types of business strategies, marketing strategies hold key importance in the progress and development of the hospitality industry of a country. In order to attract and retain the customers through customer centric marketing strategies, a business faces many challenges. For this purpose, the business officials need to implement appropriate strategic marketing plans not only to overcome the marketing challenges but also to provi de tourism and food services to the customers in an appropriate manner. Strategic marketing improves productivity of a company. Productivity of a company depends on some critical factors, such as, customer satisfaction and employee retention. If we talk about hospitality industry, if the customers will be satisfied from the food and beverages provided by any specific restaurant, they will work as a source to attract more people towards the restaurant, which will ultimately increase the levels of productivity and profitability of the restaurant. ... pitality companies use to create effective plans that not only satisfy the customers’ needs and demands but also help the companies increase productivity and profitability. Almost all companies find strategic marketing planning a necessity (Samli 1998, p. 2). Strategic marketing improves productivity of a company. Productivity of a company depends on some critical factors, such as, customer satisfaction and employee retention. If we talk about hospitality industry, if the customers will be satisfied from the food and beverages provided by any specific restaurant, they will work as a source to attract more people towards the restaurant, which will ultimately increase the levels of productivity and profitability of the restaurant. It is a well-known fact that when a company makes a customer, it makes one customer, but when a company loses a customer, it loses a hundred customers. In case of hospitality and tourism industries, quality of foods and services is the main factor whic h attracts customers and improves customer satisfaction level for a company. So, a company should create and implement a marketing plan, which should not only reach target customer but also should increase customer satisfaction for the company. 3. Impact of Strategic Marketing in UK Hotels and Restaurants While talking about strategic marketing, we should also discuss the basic purpose of strategic marketing for the UK’s hotels and restaurants. So talking about the main purpose of strategic marketing, we can say that it helps hotels and restaurants improve their performance by attracting more customers and retaining old ones. In UK, hotel managers make use of effective marketing methods not only to reach new customers but also to make them realize their value and importance for the business.